Patsi Krackoff’s latest blog post is titled “Content Marketing Writers: How’s Your Cognitive Fitness?”.Krackoff says, “What’s the most important thing you can do to improve your skills as a writer, blogger, or content marketer? I’m not sure there’s any one right answer, but my vote goes to working on your cognitive fitness.That’s a term we’re going to be hearing a lot about. I first read about it in Harvard Business Review in a 2007 article calledCognitive Fitness by Roderick Gilkey and Clint Kilts“.Content Marketing Writers: How’s Your Cognitive Fitness?Patsi Krackoff’s... [...]

Patsi Krackoff’s latest blog post is titled “Better Content Marketing:  Words and Numbers Matter”.Krackoff says, “As a psychologist, I’m fascinated by how our brains work. When writing online content, I try to apply neuroscience to understanding why some copy outperforms others. When writing for business, i.e. content marketing, you want to get the words right, so that  your web pages, blogs and e-newsletters get results for your business.Words matter. Content matters. Sometimes it boils down to just one word or set of words that can make the difference between a customer who... [...]

Patsi Krackoff’s latest blog post is titled “SEO: 3 Things Journalists and Bloggers Can Learn”.Krackoff says, “From what I see, many bloggers aren’t using hyperlinks when they publish blog posts. Worse, in some cases, they aren’t teaching writers about this in online writing courses. I just attended a week-long writer’s conference in San Miguel. and although there were a few workshops on blogging and online creative non-fiction writing, not one word about keywords or linking!I could be wrong, of course, because I didn’t sit through the only two courses on social media and... [...]

Patsi Krackoff’s latest blog post is titled “4 Common Blog Writing Stumbling Blocks”.Krackoff says, “There are many reasons to have a business blog but the most important is that it’s great for retaining clients and customers. Business blogs offer insights into your services, product updates, and compelling relevant content that solves the problems of your clients.However, blog writing can be tougher than you might think. It’s important to keep posting fresh new content, in order to get readers coming back (thus increasing your visibility and site traffic)“.4 Common Blog Writing... [...]

Patsi Krackoff’s latest blog post is titled “Relationship Marketing Messages that Work:  How to Use Send-Out Cards”.Krackoff says, “Relationship marketing is getting simpler with inexpensive tools. Yesterday I got one of those ‘Send-Out’ cards in the mail from a colleague whose webinar I attended. It’s a great way to practice the fine art of relationship marketing. Send-Out cards, although printed, look as if they’re hand-written, and can be used to get the attention of prospects. More often than not, they aren’t, however.I admit I don’t open any junk mail. I dump immediately... [...]

Patsi Krackoff’s latest blog post is titled “Content Marketing with Blogs:  6 Steps to Writing Awesome Fresh Content”.Krackoff says, “What private Hell do you go through to write fresh blog content? How do you pick a blog topic that will score with search engines AND solve a problem your target audience frequently has? Do you scour the dungeon of your mind for new slants on old stuff?I don’t know any business professional who doesn’t struggle to keep up a fresh supply of awesome content for their readers. It’s part of content marketing with blogs, but it can be easier and more... [...]

Patsi Krackoff’s latest blog post is titled “5 Ideas for New Business Blog Topics for a New Year”.Krackoff says, “Let’s face it – Business blogging can get repetitive. It seems as if there are only so many blog topics out there for your readers, and you’ve exhausted them all. We know the key to a successful business blog is fresh content, which brings more reader who might be potential new clients.But what exactly does “fresh” content entail? New topics or a different perspective on a problem, or an innovative tip – these are all good. Swapping guest blog posts with... [...]

Patsi Krackoff’s latest blog post is titled “2013: No Marketing Goals This Year, Just One Word”.Krackoff says, “No goals for 2013. I’m not setting any marketing goals this year. Goals are bad. I am not kidding, and there’s research to prove it. This isn’t just me trying to avoid feelings of failure when I’m not seeing immediate results.Here’s an excerpt from Peter Bregman’s blog Consider Not Setting Goals for 2013 on HBR:It’s not that goals, by their nature, are bad. It’s just that they come with a number of side effects that suggest you may be better off without them“.2013:... [...]

Patsi Krackoff’s latest blog post is titled “5 Reasons to Hire a Content Marketing Writer for Your Business”.Krackoff says, ““Content is king.” Bill Gates said it, so it must be true.Gates uttered this one-liner way back in 1996, but the flurry of updates to Google search algorithms during 2012 has ensured that his words still resonate.Most businesses (be they blog owners, start-ups, or established brands) now know that if they want a competitive advantage, they have to keep information-hungry customers in a ready supply of fresh, relevant, and interesting content. Depending on the... [...]

Denise Wakeman’s latest blog post is titled “Success is a journey”.Wakeman says, “You’ve probably heard the quote or seen it on motivational posters… “Success is a journey not a destination.” ~ Arthur Ashe, Jr. I had never paid much attention to the quote. Seemed a bit trite and obvious. Then, I experienced it in an intensely personal way that surprised me and forced me to consider the meaning more deeply. The complete quote, which speaks best to my experience is: “Success is a journey not a destination. The doing is usually more important than the outcome.”... [...]