Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “5 Pinterest Pinning Tips: Don’t Be a Pinhead”. Krakoff says, “It’s true that Pinterest is fun—designed to be a simple, beautiful way to pin all your favorite ideas, products and places on the Web—but it’s also true that it’s powerful. With a registered user base that includes over 10 million and grows every day, Pinterest represents great potential for influence. That’s why, to avoid serious copyright infringement or even just the simply bad manners that are possible on this popular... [...]

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “Pinterest: 3 Reasons To Take Note”. Krakoff says, “Even if you’ve never been on Pinterest, you’ve probably heard of it—this hot social network is drawing attention everywhere, from newspapers and magazines to television and political campaigns. Since beginning just a few years ago, it has become the fastest website in history to hit 10 million visitors a month—buoyed to success by loyal fans who spend hours on the network each day. So what’s all the fuss about? What is this latest social... [...]

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “Content Marketing: Stories are Key”. Krakoff says, “If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. Memory formation happens in two ways: 1.  You say or do something that makes an emotional connection. 2.  Something happens that closely resembles a previously established emotional connection”. Content Marketing: Stories are Key Patsi Krakoff’s Writing on the Web Blog  [...]

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “5 Uses for Your Business Blog”. Krakoff says, “Maintaining a business blog is time-consuming. However, if you have clear objectives in mind, the effort very well could be worth your while. As you establish your blog, define your goals to determine whether to keep it alive. Below are five common uses for feeding regular content into a business blog. (photo courtesy digitalart)”. 5 Uses for Your Business Blog Patsi Krakoff’s Writing on the Web Blog  [...]

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “Online Persuasion: Seeing Through the Eyes of Customers”. Krakoff says, “There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. And that shift means a different mindset. Not too long ago I came across a great blog post. There was a picture of a pair of glasses lying on a bench with this caption: Don’t you wish you could see through your customers’ glasses?“. Online Persuasion: Seeing Through the... [...]

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “Business Blogs and the Parisbas Tennis Open”. Krakoff says, “Is your blog like my tennis, a hit or a miss? Are you writing posts that are clear winners for your readers? Are you serving valuable, relevant content within the lines of your readers’ needs? This week I’m watching the world’s best players battle it out on the courts at the Parisbas Tennis Open in Indian Wells, California. I’ve noticed a few things that applies tocontent marketing“. Business Blogs and the Parisbas Tennis... [...]

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “3 Networking Tips with LinkedIn Groups for Business”. Krakoff says, “LinkedIn is today to working professionals what Facebook was to college students when it first launched: a networking tool with a specific audience and purpose in mind. Facebook has since degenerated to an all-inclusive social media outlet for friends and family, but LinkedIn still retains its reputation as anonline social networking service for the working world”. 3 Networking Tips with LinkedIn Groups for Business Patsi... [...]

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “The Pros of LinkedIn vs. Facebook for Professionals”. Krakoff says, “You’re probably already on Facebook, sharing photos of your kid’s first birthday party and links to your favorite articles, recipes and videos. After all, Facebook is a great way to keep in touch with friends and family. But when it comes to using social media for your business, do you really want your professional network colliding with your personal life?”. The Pros of LinkedIn vs. Facebook for Professionals Patsi... [...]

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “The Ladder of Emotional Values: Pleasure Reigns”. Krakoff says, “What emotions are people seeking to satisfy online? What can we understand about human motivations and values in order for content marketing to work? Maslow’s famous hierarchy of needs tells us we are motivated to satisfy our basic needs first (food, shelter, clothing), before we seek to obtain satisfaction for social, intellectual and spiritual needs”. The Ladder of Emotional Values: Pleasure Reigns Patsi Krakoff’s... [...]

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “The Naked Blog: Dress Up Your Words”. Krakoff says, “What can you learn about blog writing and content marketing from the theater? As I’ve mentioned before, I’ve attended local theater productions, including performances on The Naked Stage. (Photos courtesy Stuart Miles)“. The Naked Blog: Dress Up Your Words Patsi Krakoff’s Writing on the Web Blog  [...]