Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “Writing Web Content that Gets Results: Questions”. Krakoff says, “The rules haven’t changed, but it’s surprising how many people start writing web content without regard for the basics. Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web. Content marketing is a buzz word not just because marketing people like new buzzes. Smart marketers know the rules and follow them. Even... [...]

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “Compelling Content: What Are Your Readers’ Hot Buttons?”. Krakoff says, “How do you write compelling content that attracts and engages readers? Ahhh, that question again…(followed usually by how do you turn readers into buyers?) First, let’s deal with the compelling content thing. Your content isn’t going to market a thing if you don’t reach inside the heads and hearts of your readers. Obviously it’s all about your readers. The better you know who they are and what they like, the... [...]

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “Top 10 “Ego” Blogs: Get Inspired, Write Better”. Krakoff says, “I’ve been using Alltop.com to find blogs in niches. And I really enjoy their aggregated lists* of top blog personalities, or as they call them,Ego Blogs. I have no idea what their requirement is to get listed as an Ego Blog, but looking at the individuals who are included, I’d say these are all big names in the Blogosphereand they have big readership followings”. Top 10 “Ego” Blogs: Get Inspired, Write Better Patsi... [...]

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “5 Blog Writing Lessons from the U.S. Open Tennis Championships”. Krakoff says, “Every time I watch top tennis players compete, I learn something about blog writing. The US Open is on right now, through next weekend. (Seriously, I think about tennis when I’m blogging.) Here are five blog writing tips”. 5 Blog Writing Lessons from the U.S. Open Tennis Championships Patsi Krakoff’s Writing on the Web Blog  [...]

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “Starting a Business Blog? Read Me First”. Krakoff says, “I hear it all the time:  smart professionals, who are great at what they do, don’t have enough time to blog, or even start a business blog. Recently someone shared with me how they had started blogging with great gusto – they put in a lot of time – but got stuck, and never went back.  It reminded me of something I once heard… About 20 years ago I was recovering from an illness and to avoid being bored, I took up needle work, you... [...]

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “7 Blog Writing Steps BEFORE You Check for Keywords”. Krakoff says, “This is a little story I share with new blogging clients who get hung up about keywords. One client in particular (let’s call him Ted) had written about 10 blog posts which were saved as drafts because he was worried about keywords. Let me say that there’s a learning curve involved in writing for your blog, and there’s no way around it”. 7 Blog Writing Steps BEFORE You Check for Keywords Patsi Krakoff’s Writing... [...]

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “Does Your Blog Post Answer These 4 Questions?”. Krakoff says, “This is important: You want your blog posts to educate, entertain, engage, and enrich readers of your business blog. Aim for all four of these goals when blog writing, and you can’t go wrong. What do you need to remember when writing a post that’s designed to educate? I wrote about that here: Educate Your Readers, about the four different learning styles of blog readers”. Does Your Blog Post Answer These 4 Questions? Patsi... [...]

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “Educate Your Readers: 4 Learning Styles”. Krakoff says, “Remember the 4 E’s of Better Business Blogging? It’s my short hand memory checklist before publishing a blog post: Educate, Entertain, Engage & Enrich readers. You write to educate, entertain, engage and enrich readers when you want to build readerships and get great results with your blogging”. Educate Your Readers: 4 Learning Styles Patsi Krakoff’s Writing on the Web Blog  [...]

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “Say NO To Auto-Feeds: Your Blog & Facebook, Social Sites”. Krakoff says, “Many people who think they don’t have time for social media use applications that automatically feed their blogs into Facebook, Twitter and LinkedIn. Although this seems like a good idea, it may do you more harm than good. Here are 5 reasons why you should NOT automatically feed your blog into these social media sites”. Say NO To Auto-Feeds: Your Blog & Facebook, Social Sites Patsi Krakoff’s Writing... [...]

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “Writing Great Blog Content: Painful?”. Krakoff says, “Rich Brooks of Flyte Media says that writing content is painful, and compares it to having dental work without novacaine! What do you think? For me, writing – whether for my blogs, website, my email broadcasts and newsletters – is more like getting my teeth cleaned: it can be painful, but then you come out with a pretty white smile!”. Writing Great Blog Content: Painful? Patsi Krakoff’s Writing on the Web Blog  [...]