What Is PPC? A Starter Guide to Pay-Per-Click Marketing [Guide]

Pay-Per-Click (PPC) is a digital advertising model where advertisers pay a fee each time their ad is clicked. It’s a strategy used to drive traffic to websites by paying for targeted ad placements, often through search engines and social media platforms. Semrush contributor Hava Salsi has published ‘What Is PPC? A Starter Guide to Pay-Per-Click Marketing’. Salsi says, “PPC is a type of advertising that involves paying for each click on your ads and is most commonly associated with ads that appear in search engines. Search engine optimization (SEO) is a practice that involves... [...]