Tips to Rank in People Also Ask Boxes

The ‘People Also Ask’ (PAA) box is a Google SERP feature that answers questions related to the user’s search query. Rank Ranger contributor Darrell Mordecai has published an article featuring some useful tips to rank in ‘People Also Ask’ (PAA) boxes. He says, “Google’s “People Also Ask” (PAA) feature presents a list of questions that are related to the original query and may be of interest to the user. These questions are usually presented in a drop-down format, allowing users to expand the list to view additional questions and answers. The... [...]