Five Tips to Personalize Marketing Content with AI

AI-powered personalized marketing content tailors messages to individual customer preferences and behaviors, enhancing relevance and engagement. This approach boosts conversion rates by delivering the right content to the right audience at the optimal time. Convince & Convert contributor Todd Lebo has published an article featuring five tips on how to use AI to personalize marketing content effectively. He says, “The data for 2024 highlights that the most significant challenge in executing a data-driven marketing strategy is targeting segmented audiences, with 45% of respondents identifying... [...]