E-commerce personalization is a process that online retailers use to create personalized experiences for customers. This can be based on a customer’s previous purchases, browsing behavior, geographic location, language, and other personal information. Digital Marketing Depot has published a new white paper titled ‘5 AI-Powered Strategies for E-commerce Personalization’. The DMD team says, “Check out 5 AI-Powered Strategies for E-commerce Personalization to discover why 1:1 personalization is the key to unlocking exceptional online shopping experiences — and learn: Why... [...]

Personalized content marketing is a branding and marketing strategy that uses data to create unique, targeted experiences for customers. This can include tailoring webpages, emails, and other content to match a user’s preferences, behaviors, and characteristics. Digital Marketing Depot has published a new white paper titled ‘Less searching for assets. More personalized content.’. The DMD team says, “Take a look at Less Searching For Assets, More Personalized Content and learn how a centralized DAM like Adobe Experience Manager Assets can help your organization build a... [...]