Improving Customer Experience with Personalized Marketing Automation

Effective customer experience plays a pivotal role in achieving marketing success. Shopify has shared useful strategies to improve customer experience through personalized marketing automation. The Shopify team says, “Marketing automation campaigns are typically built with marketing automation software. These tools host a database of subscriber properties—information like their name, email, country, activity history, and number of purchases. Potential customers provide this information and consent to receiving communication from the brand. There are many tools you can use to automate... [...]