How to Personalize Transactional Emails?

Transactional emails are the emails that are triggered by a user interaction on your site. These emails bring an important opportunity to interact with the customers. Personalization plays an important role in achieving success in your transactional email campaigns. HubSpot writer Kevin George has shared tips along with examples on how to deal with various forms of transactional email such as welcome emails, purchase emails, cart abandonment emails etc. George says, “As a general rule of thumb, your transactional emails should be 80% informational and 20% promotional. Transactional emails... [...]