Copyblogger Shares Structure of Persuasive Copy

Attention-grabbing content helps you to win more people’s attention and get an opportunity to persuade them to take an action. Copyblogger’s Brian Clark has published an article presenting a structure of persuasive copy. He says, “Whether you’re writing a sales page, blog post, or promotional ebook, the flow will determine effectiveness. Here are some guidelines: First of all, focus on the reader — make an important promise early on (with your headline and opening paragraphs) that tells the reader what’s in it for her. Never allow readers to question why they’re bothering... [...]