Marketers can be victims of phishing
We tend to think we are more sophisticated than most people online, and to a degree that’s probably true. But that attitude of superiority can be our enemy if it causes us to drop our guard. Target Stores were certainly no novice in online commerce, but their store systems wre the victim of a major data theft through a virus planted on their POS terminals. You and I can have our sites hacked, too, if we are not hyper-vigilant. We can be attacked by viruses on our personal computers. And we can be victims of phishing. Phishing is the sending of emails, appearing to be from legitimate businesses,... [...]