Here’s Why You Need Pillar Pages

A pillar page is a central piece of content that serves as the cornerstone for a topic cluster. A topic cluster is a collection of articles or blog posts on related topics within a subject that, together, provide a comprehensive understanding of that subject. MOZ contributor Lauren Fox has published an article explaining why and how you should add pillar pages to your content strategy. She says, “When it comes to content creation for SEO and digital marketing, you don’t want to create content around any old topic. Instead, you want to reinforce your brand’s topical authority with every... [...]