Three Pillars Of SEO [Explained]

You need a strong SEO strategy to create a successful website. SEO helps you drive more traffic to your website and grow your business. Search Engine Journal contributor Mark Traphagen has published an article highlighting three pillars of SEO. He says, “Let’s dive into each of these A-R-E categories to see how they should be incorporated into a holistic SEO program. Authority: Do You Matter? In SEO, authority refers to the importance or weight given to a page relative to a given search query. Modern search engines such as Google use many factors (or signals) when evaluating the authority... [...]