Using Plain-Text Email in Marketing

Email is an irresistible marketing tool. It helps you stay connected with your audience and promote your products and services. MarketingProfs contributor Chad S. White has published an article on when and how to use plain-text email in marketing. He says, “Plain text emails are appropriate for a fairly narrow group of email types and situations. In all other instances, you’re probably much better off crafting an HTML email for your message. Here are five situations when using plain-text emails can make good sense. 1. When sending or triggering emails on behalf of a sales rep Although... [...]