This is a reminder for the Adweek webinar to be held on May 18, 2023.  Adweek is hosting a webinar ‘How Winning Brands Turn Consumer Values Into Action: Weave Purpose Into Your Story’ on Thursday, May 18, 2023, at 1.00 pm EDT. The Adweek team says, ” Learn how rich, recent, predictive data on what your customers truly value can be turned into action, from Resonate CMO Ericka Podesta McCoy. You’ll find out:     How AI-powered predictive data can support an actionable understanding of your audience at the human level How to apply a data-first approach to values-driven segmentation,... [...]

This is a reminder for the Adweek webinar to be held on May 9, 2023.  Adweek is hosting a webinar ‘A Post-Cookie Approach to Programmatic Media: How HP Is Taking a CDP-Centric Strategy’ on Tuesday, May 9, 2023, at 1.00 pm EDT. The Adweek team says, “Hear from HP, along with Acxiom and ActionIQ, about its new approach for programmatic media in a post-cookie era. You’ll find out: Why HP is embracing a CDP-centric stack to navigate the new landscape How coupling a CDP with identity solutions can maximize paid media performance and streamline tech investments Strategies to maximize... [...]

Today’s consumers care about issues much bigger than themselves. From socially conscious customers who renounce brands over political stances to eco-conscious shoppers willing to pay more for sustainable products, consumers have signaled the importance of tying their purchases to their values. Adweek is hosting a webinar ‘How Winning Brands Turn Consumer Values Into Action: Weave Purpose Into Your Story’ on Thursday, May 18, 2023, at 1.00 pm EDT. The Adweek team says, ” Learn how rich, recent, predictive data on what your customers truly value can be turned into action, from... [...]

Cookie-based data is officially a thing of the past. Brands that have invested countless years and dollars in building a digital strategy around third-party cookies. Adweek is hosting a webinar ‘A Post-Cookie Approach to Programmatic Media: How HP Is Taking a CDP-Centric Strategy’ on Tuesday, May 9, 2023, at 1.00 pm EDT. The Adweek team says, “Hear from HP, along with Acxiom and ActionIQ, about its new approach for programmatic media in a post-cookie era. You’ll find out: Why HP is embracing a CDP-centric stack to navigate the new landscape How coupling a CDP with identity... [...]