Unlock the Power of Search [Guide]

Google Ads has published a new guide called ‘Unlock the Power of Search’ highlighting best practices on how to use automation to reach customers. This guide covers the following: The keyword challenge Google Ads keyword matching How we understand language and intent How Google Ads keyword matching works Reaching the right customers with your keywords How to find more queries that perform Setting the optimal bid for each user Why it’s critical to use Smart Bidding with broad match How broad match helps Smart Bidding perform better Comparing the costs of exact match and broad match Creating... [...]