Rank Ranger has published a new episode of the In Search SEO podcast ‘Five Things SEOs Need to Know about PPC’ featuring Navah Hopkins. The Rank Ranger team says, “What are the key things that SEOs need to know about PPC? That’s what we’re going to be covering today with a lady who hosts a monthly PPC advice column for Search Engine Journal. In the past 15 years, she’s worked in-house, for agencies, and with software companies, and is the current president of Nava Hopkins LLC. A warm welcome to the In Search SEO podcast, Navah Hopkins. In this episode, Navah... [...]

SEO requires a lot of work but yields excellent results in the long run Some folks say your business doesn't really exist if it doesn't exist online. That’s an overstatement, but there is some truth in it. Having an online presence is increasingly important to most businesses. But a website is not worth much without any visitors. The question, then, becomes – how will you attract those visitors? Typically, the choice boils down to either or both of two alternatives: SEO to boost organic traffic or PPC to gain visits from ads. Both come with benefits and drawbacks; what you... [...]

Search Engine Journal has published a new podcast episode ‘Ask A PPC Live 2022’ featuring Navah Hopkins. Loren Baker says, “Getting to know PPC takes time and effort. Can’t seem to find the answer you’re looking for? Search Engine Journal can help! Our industry is constantly evolving, and PPC is no exception. So, to provide answers to your burning questions about PPC best practices and strategies, we asked our resident expert. PPC expert Navah Hopkins joined me on the SEJ Show to answer all your PPC questions in 2022”. Ask A PPC Live 2022 Search Engine Journal  [...]

Search Engine Journal has published a new podcast episode ‘Ask a PPC Live with Amy Bishop’. Talking about PPC, Loren Baker says, “The thing that really excites me about PPC is, and just a little bit about my background may be helpful to hear, is that when I first got started in marketing, it was more so media buying and PR. It was kind of before SEO became a big thing. And then I got into SEO over time. And part of media buying was paid search. So goto.com, and I’m dating myself here, and Overture, and then Google rolled on AdWords and things like that. But I’ve always seen... [...]

Search engine optimization and pay-per-click marketing are two most popular methods of acquiring Internet traffic. What if we combine both the strategies? Rank Ranger’s Mordy Oberstein has published a new podcast episode ‘Can SEO & PPC Coexist?’ featuring Navah Hopkins. Oberstein says, ” The one and only Navah Hopkins joins us to talk about the relationship between SEO and PPC: Dispelling the myths about SEO and PPC as marketing opponentsHow to create a unified approach to SEO and PPCHow SEO and PPC work together uniquely in specific verticals Plus,... [...]

Pay-per-click (PPC) and search engine optimization (SEO) go hand in hand as both the tactics are used to get more web traffic. Your customers can find you easily if you are using these two marketing techniques. Know Agency contributor Jane Phelps has shared five benefits of using PPC and SEO together. Phelps says, “These 5 benefits of using PPC and SEO together underscore why an all-or-nothing approach to just SEO or PPC won’t get you the best possible search results. 1. Share Keyword Data Keywords are the words, sentences, and questions people type or ask of Google.... [...]