A Complete Guide To PPC Ad Targeting Options [Guide]

PPC ad targeting options include demographic targeting (age, gender, location) and behavioral targeting (interests, browsing habits) to reach specific audiences effectively. Advanced options like remarketing and custom audiences enhance precision in connecting with potential customers. Search Engine Journal has published ‘A Complete Guide To PPC Ad Targeting Options’. Michelle Morgan says, “By showing an ad on a search engine results page (SERP), you’re in a position to answer the user’s query and potentially influence them to make a purchase. So, how do you show up on these... [...]