SEJ Highlights Seven Benefits of PPC Advertising
Pay-per-click (PPC) advertising is a digital marketing model where advertisers pay a fee each time a user clicks on their ad. Advertisers bid on keywords or phrases they want their ads to appear for in search engine results. When a user searches for one of those keywords or phrases, the advertiser’s ad will appear among the top results. Search Engine Journal contributor Corey Morris has published an article highlighting seven benefits of using PPC advertising. He says, “If you’re not advertising on search engines, you’re likely missing out by being too slow with just SEO or being... [...]