SEJ Shares PPC And Paid Media Budget Planning Tips for 2025

PPC (Pay-Per-Click) and paid media marketing involve advertisers paying for ad placements based on clicks or impressions, driving targeted traffic to their sites. These strategies offer measurable, fast results and enable precise audience targeting across search engines, social platforms, and display networks. Search Engine Journal contributor Lisa Raehsler has published an article featuring useful PPC and paid media budget planning tips for 2025. She says, “In this guide, we’ll explore how to allocate your budget effectively across platforms, invest in paid media wisely, and adjust based... [...]