Rank Ranger has published a new podcast episode ‘7 Tips for PPC and SEO to Work Together’ featuring Jay Ratkowski. In this episode, Jay shares the following: Not viewing each other as competitors Common goals and taking credit for brand revenue Using SEO to reduce PPC costs Using PPC to test an SEO Strategy Landing page development Using dynamic search campaigns to find keyword ideas Keyword level SERP features from your rank tracking tool. Rank Ranger  [...]