The term PPC stands for pay-per-click. PPC campaigns are a form of search engine marketing where a company builds an ad with targeted keywords and then pays for it by the click. HubSpot contributor Matthew Wainwright has published an article on managing PPC campaigns. He says, “We’ve created a free PPC campaign management template that will help you and your clients set up a full-funnel campaign structure that follows PPC best practices. Once you do that, you’ll be better positioned to maximize the return on your PPC investment. The template is broken down into two sections:... [...]

Well-optimized PPC campaigns can help you to achieve better marketing results. Such campaigns enable you to get immediate and qualified traffic that is on a verge of converting. Search Engine Guide contributor Robert Clough has shared seven tips to help yo improve performance of your PPC campaigns. Clough says, “What if pay per click was just throwing money away each month? Fortunately, you give underperforming campaigns a quick boost and breathe new life into your SEO. Keep reading to learn about our favorite tips! 1. (Re)Define Goals Optimization may be a very long journey for you and... [...]