Four Steps To Perform PPC Competitor Analysis

PPC Competitor Analysis helps identify the strategies your competitors are using in paid advertising, allowing you to optimize your own campaigns. It provides insights into keywords, ad copy, and budget allocation, giving you a competitive edge in maximizing ROI. Search Engine Land contributor Sophie Logan has published an article featuring fours steps to perform PPC competitor analysis. She says, “Knowing what is going on with your PPC efforts is as important as knowing what your competitors are doing. Monitoring your competitors’ activities can help you capitalize on their weaknesses,... [...]