Pay-per-click (PPC) marketing is a type of online advertising where advertisers pay each time a user clicks on their ad. PPC can also be called search engine marketing (SEM). HubSpot contributor Sam Lauron has published an article featuring 10 essential PPC courses for every marketer. Laoron says, “PPC course content can range from teaching the fundamentals to advanced strategies, and some even offer certifications for additional industry credibility. The 10 Best PPC Courses for Marketers Whether you want to boost your PPC knowledge or earn a certification, there are several PPC courses... [...]