Search Engine Land’s Top 10 PPC Expert Columns

Pay-per-click (PPC) advertising is a type of internet marketing that allows businesses to pay a fee each time someone clicks on their ad. PPC is important because it provides businesses with real-time control over their ad spend, ad targeting, and ad copy. This allows businesses to optimize ad performance to improve returns. Search Engine Land contributor Danny Goodwin has published an article featuring top 10 PPC expert columns of 2023 on Search Engine Land. He says, “Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights... [...]