PPC management is the process of overseeing and managing a company’s PPC ad spend. This often involves creating strategies and ad buys while minimizing the overall expenditure. It can be done by the company itself, or a dedicated specialist company may be hired to manage PPC buys on their behalf. Search Engine Journal contributor Navah Hopkins has published an article explaining how much PPC management costs. She says, “Engaging a PPC vendor (be it for Google, Microsoft, LinkedIn, Facebook, TikTok, or other channels) means you own you do not have the time to do the technical tasks or... [...]

Search Engine Journal contributor Navah Hopkins has published an article answering the question ‘How Much Should PPC Management Cost?’. She says, “Engaging a PPC vendor (be it for Google, Microsoft, LinkedIn, Facebook, TikTok, or other channels) means you own you do not have the time to do the technical tasks or allocate strategic planning to those channels. When weighing the cost of a vendor, it’s important to consider how much it would cost if you did the same work (i.e., how many hours these tasks would take x your hourly salary). Often times engaging an agency or vendor... [...]

PPC, or pay-per-click, is a digital marketing channel that deals with online advertising on search engines. It is important to analyze the performance of your PPC (pay-per-click) campaigns to improve your ROI. If your PPC campaigns aren’t performing well, you should make some changes to your PPC management. SEMrush contributor Kelly Lyons has highlighted four mistakes that might be affecting your PPC ad performance. She says, “PPC can be a lucrative way to market your business and reach new customers if you know how to effectively manage your PPC campaigns. It doesn’t matter how big your... [...]