The latest Ahrefs Podcast episode is titled ‘The 4-step process to STAND OUT’ featuring Louis Grenier. This episode covers the following: How do you know if your positioning is bad? Positiong vs product-market fit Step 1: Insight foraging Step 2: Unique positioning Step 3: Creating a distinctive brand Step 4: Continuous reach. Ahrefs [...]
The latest Ahrefs Podcast episode is titled ‘Little-known PPC & SEO tips from (ex-)Director of Growth @ Webflow’ featuring Tim Dalrymple. This episode covers the following: What is growth marketing (and how it differs from brand marketing) Where growth marketing sits on the org chart Tracking view-through conversions through YouTube Geolift tests: why you want them and how to do them Why platforms claim attribution. Ahrefs [...]
Pay-Per-Click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked. It allows businesses to target specific audiences and keywords, driving immediate traffic to their websites and potentially increasing conversions. The latest Digital Marketing Institute podcast is ‘Is PPC Still Worth It?’. The DMI team says, “In this episode of the DMI podcast, host Will Francis talks to Brendan Almack, Managing Director of Wolfgang Digital, and Cathal Melinn, digital marketing expert, about the changing face of PPC and where we are at now. They... [...]
This is a reminder for the SEJ webinar to be held on April 17, 2024. In 2024, PPC marketing continues to evolve, integrating advanced AI algorithms for hyper-targeted ad placements and maximizing ROI. Brands leverage real-time data analytics to refine campaign strategies, ensuring relevance and effectiveness in capturing audience attention. Search Engine Journal is hosting a webinar ‘2024’s Top PPC Tactics: Triple Your Google Ads Local Leads’ on Wednesday, April 17, 2023, at 2.00 pm ET. The SEJ team says, “Join us as we unlock the secret to Redesign’s time-tested... [...]
In 2024, PPC marketing continues to evolve, integrating advanced AI algorithms for hyper-targeted ad placements and maximizing ROI. Brands leverage real-time data analytics to refine campaign strategies, ensuring relevance and effectiveness in capturing audience attention. Search Engine Journal is hosting a webinar ‘2024’s Top PPC Tactics: Triple Your Google Ads Local Leads’ on Wednesday, April 17, 2023, at 2.00 pm ET. The SEJ team says, “Join us as we unlock the secret to Redesign’s time-tested Google Ads strategies that have skyrocketed their lead gen strategy.... [...]
Search Engine Land has published ‘A PPC marketer’s guide to retail media’. Nicola Agius says, “Most people know that Amazon, Walmart and Instacart have paid search placements on their websites. However, you may not know about their involvement in programmatic, display, social media and Google Shopping. It is crucial for PPC marketers to understand this because retail media (a.k.a. commerce media) is driving customers to retail sites that can transact multiple brands and items in a single transaction. This is especially true at retailers that hold everyday essential items, providing... [...]
A right set of PPC tools can help you perform keyword research, competitive intelligence and digital analytics. MeasureMinds contributor Will Rice has published an article featuring 24 PPC tools used by experts. He says, “With so many tools out there, it can be hard to decide which one to use. That’s why we’ve decided to ask PPC experts what tools they use. PPC Tools Recommended by Experts 1. Optmyzr Working with 100+ PPC accounts, a real game changer for us was implementing Optmyzr into our daily routine. Automating whether the accounts are spending their budgets and getting alerts... [...]
Internet Marketing Ninjas contributor Jim Boykin has published a new video ‘PPC Do’s and Don’ts’ featuring Truman Hedding. Jim Boykin says, “Pay-Per-Click advertising is one of the most efficient ways to buy relevant traffic. And yet, too often businesses are not implementing the tactic properly. What are the most common mistakes businesses make when investing into PPC advertising? To discuss pay-per-click advertising, Jim Boykin, founder and CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, were joined by Truman Hedding, the branding expert with years... [...]
Portent contributor Timothy Johnson has shared a step-by-step guide to help you set right budget for your PPC campaigns. He says, “Depending on how advanced you are with tools like Google’s Keyword Planner, Google Analytics, and digital marketing in general, the short answer may be: Define your SMART business goals for PPC Evaluate past performance using a simple framework like our Click-Worth Calculator Determine your profitability requirements Go! But let’s take a deeper look at what that means, and review some of the fundamentals that should be informing the “right” budget for... [...]
PPC (pay-per-click) marketing is a great way for your website or company to generate more leads and create new prospects. What you need is a right set of techniques for getting most from your PPC marketing efforts. PPC Hero contributor Lidia Hovhan has shared an article on how you an use PPC marketing to capture more leads and prospects. Hovhan says, “Though you’ve earned a significant number of leads, have excellent conversion rates, and a reasonable cost per lead, you found one problem. Most of the leads you get are “junk leads.” While you did gain lots of leads, only a few of them... [...]