Search Engine Land contributor Anthony Tedesco has published an article featuring three PPC marketing trends to keep a pulse on in 2023. He says, “As we begin 2023, it’s a good time to reflect on the macro-level trends we’ve observed last year. Here are a few trends that I believe have some staying power and should be considered as you build out your 2023 search marketing strategies. 1. A slow economy and heightened focus on efficiency In case you haven’t heard, the economy has been struggling (that’s a joke). I graduated with a degree in economics, but like most of us, I have no... [...]

Pay-per-click (PPC) advertising is one of the most popular digital marketing strategy used today. In the coming year, PPC is expected to reach new heights with PPC automation and artificial intelligence. Search Engine Journal team has published a new e-book ‘The Biggest PPC Trends of 2020, According to 39 Experts’ to help you learn about the future of PPc. SEJ team says, “In this ebook, understand how and why the following PPC trends matter in 2020: Less Control: Automation, AI & Machine Learning Blurred Lines: PPC & the Bigger Marketing Picture More & Better Audience... [...]