Essential Free Tools for PPC Reporting You Should Know About

PPC reporting provides insights into the performance of pay-per-click advertising campaigns, including metrics like clicks, conversions, and return on investment. It helps marketers analyze campaign effectiveness, optimize ad spend, and make data-driven decisions to improve future campaign strategies. Search Engine Land contributor Tim Jensen has published an article featuring 8 free tools for PPC reporting. He says, “This article looks at eight free options you can use for PPC reporting. 1. Looker Studio Looker Studio (formerly known as Google Data Studio) is a full-scale tool for building... [...]