PPC stands for pay-per-click, a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked. Search Engine Journal contributor Lisa Raehsler has published an article featuring six PPC strategies to focus on now. She says, “Whether you are looking for optimizations to refresh your existing strategy or searching for entirely new ways to reach your audience, these PPC account areas are fantastic to explore and focus on now. 1. Conversion Actions Measuring current goals and core initiatives is a baseline for your PPC strategy. As the tracking in the ad platforms... [...]

Pay-per-click is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Neil Patel has published a new video ‘My 5 Favorite PPC Strategies’ talking about his favorite PPC strategies. He says, “Looking to maximize performance with your next PPC campaign? I rely on these 5 strategies all the time – and I bet they’d help you a ton moving forward.” Neil Patel’s Blog  [...]