A well-crafted PPC strategy ensures targeted visibility, driving relevant traffic to your website while maximizing ad spend efficiency. It allows for measurable results and quick adjustments, helping businesses achieve faster ROI and adapt to market trends. Digital Marketing Institute contributor Clark Boyd has published a PPC Strategy Worksheet. He says, “This is your comprehensive guide to help you harness the power of artificial intelligence and automation to maximize your Pay-Per-Click (PPC). Here’s what the worksheet will help you do: Define Your Goals and KPIs: Start by establishing... [...]