Your pay-per-click advertising can bring better results only if you can put in consistent efforts to improve the ads and make them catchy. And for continuous improvement you need to conduct regular audits. Hallam’s Leo Worsley has shared a six-step guide to help marketers conduct a PCC audit. Worsley says, “Regardless of the size, structure and strategy of your PPC account, this guide should help to improve your campaigns’ performance. Take a look at a few tricks that help make PPC audits feel like a breeze. 1. Tracking One of the most crucial aspects of any PPC campaign is... [...]

The latest ‘Web Marketing Today’ blog post is titled “Understanding Ad Position in Pay-per-click Advertising”. Melissa Mackey says, “One of the good things about pay-per-click advertising is the ability to decide how much to spend for each click. Most traditional advertising involves buying space at a set price — if you want a full-page ad in a newspaper or magazine, it’s going to cost you a flat amount. With pay-per-click advertising, you decide how much you want to pay for each click on each ad group and keyword. If one keyword is more valuable than another, you can elect to pay... [...]