Search Engine Journal has published a new e-book ‘PPC Trends 2024’ featuring the PPC marketing trends for the year 2024. The SEJ team says, “We’ve gathered insights from 13 of the top PPC marketing experts who know what’s coming, what you should pay attention to, and what to avoid. You’ll get insights on: AI in PPC: The potential these new tools offer, along with the limitations that can lead to pitfalls. How to control your budgets and maximize value amidst CPC inflation. The new user engagement channels shaping PPC, and what you should focus on. New developments are... [...]

Search Engine Journal has published a new e-book ‘PPC Trends 2024’ featuring expert insights on what’s coming, what you should pay attention to, and what to avoid. The SEJ team says, “PPC Trends is back for its sixth year to show how to leverage the changes we’ve seen in 2023. We’ve gathered insights from 13 of the top PPC marketing experts who know what’s coming, what you should pay attention to, and what to avoid. You’ll get insights on: AI in PPC: The potential these new tools offer, along with the limitations that can lead to pitfalls. How to control your budgets... [...]