The artificial intelligence technologies are advancing rapidly. Along with the other domains, they are influencing the marketing too. MarTech contributor Greg Kihlstrom has published an article explaining about the four AI categories that are impacting marketing. He says, “In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. Part one (Generative AI) is here. In this second article, we’ll look at predictive analytics — tools using data such as user behavior... [...]

In today’s world, the smartest user of data wins. And whoever uses their data to understand the future has the greatest opportunity not just to survive a recession, but to thrive for years to come. Industry Dive is hosting a webinar ‘How to Leverage Predictive Analytics to Survive a Recession’ on Thursday, September 8, 2022, at 3.00 pm ET. The ID team says, “Are your teams prepared to leverage predictive analytics to act faster, be smarter, and execute with more agility during an unstable market? In partnership with Pecan AI, learn how artificial intelligence and machine learning... [...]

In today’s world, the smartest user of data wins. And whoever uses their data to understand the future has the greatest opportunity not just to survive a recession, but to thrive for years to come. Industry Dive is hosting a webinar ‘How to Leverage Predictive Analytics to Survive a Recession’ on Thursday, September 8, 2022, at 3.00 pm ET. The ID team says, “Are your teams prepared to leverage predictive analytics to act faster, be smarter, and execute with more agility during an unstable market? In partnership with Pecan AI, learn how artificial intelligence and machine learning... [...]