Press releases help businesses in garnering media attention. PR has also been considered to be a useful strategy for improving SEO performance. Search Engine Journal founder Loren Baker has published an article explaining PR and SEO. He says, “If you’re not getting the SEO credit for links from news sites, is it still worth including press releases in your digital strategy? Short answer: Yes.  However, there’s one important thing you absolutely have to keep in mind. That is why you’re sending a press release. Is it to: Inform people of a big event your company is hosting? Announce... [...]

Adam says, “Press releases as a means of getting website traffic isn’t new, but for many, the details and step-by-step process may be unclear”. [Adam Short’s Blog] […]  [...]