Pricing Strategy: Leveraging customer psychology to maximize average customer value [Video]

MarketingExperiments contributor Linda Johnson has published a new video ‘Pricing Strategy: Leveraging customer psychology to maximize average customer value’ featuring Flint McGlaughlin. In this video McGlaughlin has shared some ways to understand customer psychology and set an effective pricing strategy in your business. Johnson says, “Flint McGlaughlin shares two key factors in pricing strategy — timingandintensity. He explains the importance of using the customer’s maximum moment of motivation (MMM) to get the timing right. A common error marketers make today is to... [...]