Whey Should You Create Product Descriptions?

When it comes to purchasing online, most people try to learn more about the product with its description. Koozai contributor Hannah Pennington has published an article highlighting the importance of product description. Pennington says, “Product descriptions are the only way of ‘selling’ to your customer without the aid of a sales associate. These descriptions, therefore, take the place of a human and are there to guide the shopper to choose the best product for them and answer any questions they may have. A compelling copy will entice visitors which will in turn hopefully turn into... [...]