Ahrefs has published a new video ‘Product-led Content: How we Do Content Marketing at Ahrefs’ featuring Sam Oh. In this video, you’ll learn what product-led content marketing is and how we use it in our marketing at Ahrefs. Ahrefs  [...]

Product-led content is content that helps the reader solve their problems using your product. It is any type of content that strategically weaves a product into the narrative and uses it to illustrate a point, solve a problem, and/or help the audience accomplish a goal. Ahrefs’ Si Quan Ong has published an in-depth article on product-led content and why to use it. He says, “Below are two reasons why product-led content is important. 1. Acquire new customers A big issue for potential customers is that they usually have no idea how your product works or how it helps solve their problems.... [...]