Kevin Indig has published an article highlighting five examples of product-led SEO and how they are different from each other. He says, “Originally coined by Eli Schwartz and his book of the same name, Product-led SEO is an aggregator strategy, and there different types. Some companies achieve this with user-generated content, others with integrations or apps. In this post, I highlight five different examples and types of product-led SEO. Examples of product-led SEO Figma – UGC Design tool Figma is an archetypal example for aggregators that drive product-led SEO through user-generated... [...]

Product-led SEO is the practice of researching your product improvements from a search engine perspective. It aims at driving organic visibility by building content sections that are intimately related to your core product offering. SearchPilot contributor Will Critchlow has published an article on how to accelerate your marketing strategy with product-led SEO. He says, “There are a few key touchpoints where it makes sense to embed an SEO viewpoint into the product process: Hypothesis The first is at the very beginning when you’re exploring your product improvement ideas. There are numerous... [...]