HubSpot has published a new video ‘The Ultimate Guide to Product Marketing for Small Businesses’ featuring useful  product marketing strategies. The HubSpot team says, “Why is Product Marketing Important? In this video, Jamal dives deep into the steps for a successful product marketing strategy. He talks about a product’s target audience, using strategic positioning and messaging to boost revenue and demand for the product.” HubSpot  [...]

Product marketing refers to the process of bringing a product to market, promoting it, and selling it to a customer. HubSpot contributor Kristen Baker has published ‘The Ultimate Guide to Product Marketing in 2021′. She says, “Product marketing is a critical part of any business’s marketing strategy. Without it, your product won’t achieve its maximum potential among your target audience. To understand its importance, let’s look at the goals of product marketing. Product Marketing Goals Understand your customers better. When you implement a product marketing strategy,... [...]