Programmatic advertising automates the buying and selling of ad space in real-time auctions, optimizing targeting and ad placement based on data insights. It enables precise audience targeting and efficient campaign management, leading to improved ROI for advertisers. Digital Marketing Institute has published ‘The Beginner’s Guide to Programmatic Advertising’. Dan Hughes says, “Programmatic advertising is a powerful tool and global spend is expected to surpass $594 billion in 2024, and beyond (Statista). The US is a big spender on programmatic ads—but the UK and countries... [...]

This is a reminder for the Digital Marketing Depot webinar to be held on March 30, 2023.  Digital Marketing Depot is hosting a webinar ‘The Power of Programmatic Advertising: Stay Relevant With This Reliable Tactic’ on Thursday, March 30, 2023, at 1.00 pm EDT. The DMD team says, “With so much uncertainty, one thing has remained constant: programmatic campaigns work. Programmatic is built for the open internet and provides a seamless cross-channel experience for consumers. Unparalleled targeting, customizable architecture, and advanced optimizations make programmatic an option... [...]

Today’s digital marketing landscape is constantly changing. With concerns about the economy, increasing data privacy regulations, and evolving media consumption trends, building a strategy that gets results can be challenging. Digital Marketing Depot is hosting a webinar ‘The Power of Programmatic Advertising: Stay Relevant With This Reliable Tactic’ on Thursday, March 30, 2023, at 1.00 pm EDT. The DMD team says, “With so much uncertainty, one thing has remained constant: programmatic campaigns work. Programmatic is built for the open internet and provides a seamless cross-channel... [...]

This is a reminder for the MarketingProfs webinar to be held on March 23, 2023. MarketingProfs is hosting a webinar ‘Avoid Wasting Your Ad Budget on the Wrong Audience: Getting Started With Programmatic Advertising’ on Thursday, March 23, 2023, at 2.00 pm ET. The MarketingProfs team says, “Join us to uncover how programmatic can help you deliver the right message at the right time, to a more precise audience—at scale. You’ll learn: The fundamentals of programmatic campaign planning Examples of high-performing advertising creative Key points to consider when crafting your... [...]

Programmatic advertising allows advertisers to reach a large audience by purchasing ad space from any ad inventory available, rather than being limited as they might have been before. Real-time flexibility. MarketingProfs is hosting a webinar ‘Avoid Wasting Your Ad Budget on the Wrong Audience: Getting Started With Programmatic Advertising’ on Thursday, March 23, 2023, at 2.00 pm ET. The MarketingProfs team says, “Join us to uncover how programmatic can help you deliver the right message at the right time, to a more precise audience—at scale. You’ll learn: The fundamentals... [...]

Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space. Search Engine Journal contributor Brooke Osmundson has published an article explaining programmatic advertising and how it works. She says, “Automated technology has made significant strides throughout the years. There are many types of programmatic platforms. The three main types of platforms are: Sell-side platform. Also known as a “supply-side platform,” this platform allows publishers to sell... [...]