Psychographic Segmentation: A Simple Guide For Marketers [Guide]

Psychographic segmentation is the process of separating or grouping an audience based on those psychological qualities. Unbounce contributor Melanie Deziel has published a step-by-step guide to Psychographic segmentation. She says, “Most marketers understand the importance of customer research. Still, when it comes to creating a complete profile of our audience using data, it’s tough to know where to begin. The most common starting point is demographic data: who our customers are, from age to sex, race, marital status, and income level. Demographic data can be incredibly helpful. But... [...]