Explained: Psychology of Short-Form Content
Short-form content is concise, easily digestible content, often under 1,000 words or a few minutes long, designed to quickly engage and inform audiences. It’s popular on social media and mobile platforms, making it ideal for capturing attention in a fast-paced digital environment. HubSpot contributor Erica Santiago has published an article explaining the psychology of short-form content. She says, “There are a few reasons short-form videos are more popular than ever among consumers and marketers, and I‘ll visit those in a bit. For now, I want to get into the psychology of it all—that’s... [...]