Authors of published books are perceived as experts in their field, credible and a person of substance. Now you can have the credibility-boosting power of a book without having to write it yourself. Mike Cooch has created a book for you to re-brand, add your name and business details to, and make available to your clients and potential clients so they will get to know you as someone they can turn to for expert advice. In his R4 Shook offer, he is essentially being your ghost-writer. He gets no credit for the book; you take all the credit. This book is both professionally written and professionally... [...]