Strategies to Deal with Rank Volatility

Google’s algorithm changes and your link quality plays important role in your rank volatility. If you are seeing volatility in your Google rankings, you need to check out this article by Rank Ranger’s Darrell Mordecai. Mordecai says, “The first step to figuring out what is causing your page’s instability is to log into your handy rank tracker to see if you can see any patterns. In order to do that I will be looking at the pages in our Fluctuations Report in the SEO Monitor. Now, there are cases where the ranking fluctuations are caused by the SERP itself. Case Study 1 –... [...]