Is RankBrain a Ranking Factor in Google Search?

Search Engine Journal contributor Matt G. Southern has published an article explaining whether RankBrain is a ranking factor in Google Search. He says, “RankBrain does more than understand language; if you need a hint at its other function, it’s in the name: Rank. In this article, we’ll investigate the claims around RankBrain as a ranking factor, providing clarity on what RankBrain is and how it impacts search results. RankBrain is a technology that seems to impact how Google returns search results. Due to its association with search, many people consider RankBrain a ranking factor. Without... [...]