Engagement is the key to achieving email marketing success. By creating content that appeals to your subscribers, you can make email marketing a rewarding process. AWeber contributor Pam Neely has published a useful article on crafting re-engagement emails. She says, “Re-engagement emails are one of the best-kept secrets for keeping your email list engagement rates high. In this post, we’ll show you: Why re-engagement email campaigns are important How to write effective re-engagement emails 10 great re-engagement email examples But first, let’s talk about decay. Specifically, email... [...]