Expanding Your Audience in 2025: Three Inspiring Examples

Semrush contributor Olga Pukhalskaya has published an article on how you can reach  new audiences in 2025. She says, “One of the fastest ways to uncover opportunities for audience growth is by analyzing your competitors’ audiences. By identifying the groups they’ve captured that you haven’t, you can understand what it takes to connect with those audiences and win them over. Example 1: LEGO  LEGO has been around for over 90 years, and throughout that time LEGO has mostly been looked at as a “boy’s toy”, despite their efforts to create female-focused LEGO sets. In 2012... [...]