Your Guide to Real-Time Marketing

Real-time marketing refers to the process of marketing in real, or near, real-time. With this form of marketing, you can approach and sell to your prospects in real-time. HubSpot contributor Rebecca Riserbato has published a short guide on Real-Time Marketing. She says, “Real-time marketing helps you provide relevant messaging that is tailored to your audience’s wants, interests, and needs. One way for marketers to implement a real-time marketing strategy is to have an active social media presence. Your social media team will often be the first people to know about a current fad or... [...]