A drop in website traffic can result from technical issues like broken links or slow loading speeds, changes in search engine algorithms, or decreased engagement due to outdated or irrelevant content. External factors such as increased competition or shifts in user behavior may also contribute. MOZ contributor Tom Capper has published an article highlighting five reasons your direct traffic can suddenly drop. He says, “If one channel shows a drop, but the others hold up, usually you suspect something went wrong with that channel. Perhaps your organic traffic was negatively affected by an... [...]